The Los Angeles County Democratic Party (LACDP) was named a finalist in three categories for the prestigious 2013 Campaigns & Elections’ Reed Awards.
LACDP’s robocall supporting last year’s California Proposition 30, named “Hi. My name is Julien,” was named a finalist in two categories, including “Best Automated Phone Call” and “Automated Phone Call – Independent Expenditure, Ballot Initiative or Public Affairs Advocacy.”
The recording featured 10-year-old Julien Thompson asking people to vote yes for his future. In a genuine and honest tone, Julien tells voters that “This vote will affect my future – how many kids are in my class, whether my teacher loses her job and whether I get to go to college.”
LACDP’s postcard series, “Hello from…,” was named a finalist in “Best Collateral Item or Sign.” The series of postcards used humor and inspiration about hot button topics from the presidential campaign to drive permanent vote-by-mail registration. One of the postcards featured Republican presidential candidate Mitt Romney sending greetings from the Cayman Islands, with language on the reverse urging people to register as permanent vote-by-mail voters to “Help ensure Mitt has plenty of time to visit his hideaway in the Cayman Islands.”
The “Hi. My name is Julien,” recording and “Hello from…” postcards can be found at www.lacdp.org/campaignawards.
“The Los Angeles County Democratic Party is honored that Campaigns & Elections has recognized our hard work in developing creative and innovative campaign tactics to successfully elect Democrats and pass critical ballot measures in 2012. We are proud to join our fellow finalists to continue finding dynamic ways to engage voters and mobilize activists,” said Eric C. Bauman, Chair of the Los Angeles County Democratic Party.
The Reed Awards recognize excellence in campaign management, political consulting and political design. Winners, selected by a panel of over 20 judges representing the industry’s best campaigning experts, will be announced at the 2013 Reed Awards on Friday, February 1, 2013 in Washington, DC.
Winners will receive a crystal statue and recognition in Campaigns & Elections in print and online. The awards, named after Campaigns & Elections’ founder Stanley Foster Reed, embody his mission to strive for excellence in political campaigning.