The Los Angeles County Democratic Party (LACDP) received the prestigious 2014 Campaigns & Elections’ Reed Award for the second year in a row for the most creative and effective use of low-cost automated calls.
LACDP’s robo call for the Assembly District 52 Special Election last July, named “Leon: Wolf in Sheep’s Clothing,” was honored as “Best Automated Phone Call for State Legislative Candidate.”
The Special Election in Assembly District 52, containing parts of Los Angeles and San Bernardino Counties, pitted Democrat Freddie Rodriguez versus so-called “independent” Paul Leon. Leon was a lifelong Republican who cynically changed his registration to Independent (No Party Preference) just as he filed for to run in this election. Only months before, he had run unsuccessfully under the GOP banner for the overlapping State Senate seat.
The recording begins with sheep baaing and wolf howling, followed by an urgent voter warning from LACDP Chair Eric C. Bauman cautioning voters, “Don’t be fooled! Paul Leon is NOT an independent … He’s a wolf in sheep’s clothing!”
“The Los Angeles County Democratic Party is honored that Campaigns & Elections has once again recognized our hard work developing innovative campaign tactics to successfully elect Democrats in 2013. We are committed to finding creative ways to engage, energize and mobilize voters,” said Eric C. Bauman, Chair of the Los Angeles County Democratic Party.
The automated call was produced by the LACDP campaign team, including Chair Eric C. Bauman, Director of New Media Nik Swiatek, Executive Director Adam Seiden, Political Director Clark Lee, and Communications Consultant Jeremy Roseman.
LACDP was also named a finalist in “Online Advertising – Best Online Targeting” for its Facebook campaign supporting Democrat Sebastian Ridley-Thomas in the Assembly District 54 Special Election in December 2013.
For more information about the Reed Awards, visit the Campaigns & Elections’ Reed Awards website at www.thereedawards.com.