The Los Angeles County Democratic Party (LACDP) won five prestigious “Pollie Awards” from the American Association of Political Consultants (AAPC) at the 2014 AAPC Pollie Awards in San Diego. This is the third time since 2011 in which LACDP has been recognized nationally for its out-of-the-box creative campaign strategies and tactics. Once again, LACDP was the only local political party in the nation to have received such national honors.
LACDP’s automated call, “Leon: Wolf in Sheep’s Clothing” received two Gold Pollies for “Best Automated Call for State Legislative Candidate” and “Phones: Best Use of Humor” produced for the Special Election in Assembly District 52.
The Special Election in Assembly District 52, containing parts of Los Angeles and San Bernardino Counties, pitted Democrat Freddie Rodriguez running against so-called “independent” Paul Leon. Leon was a lifelong Republican who cynically changed his registration to independent (No Party Preference) just as he filed to run in this special election. Only months before he had run unsuccessfully under the GOP banner for the overlapping State Senate seat. This ad humorously exposed Leon’s long GOP ties, with the wolf/elephant in sheep’s clothing theme.
The recording began with sheep baaing and wolf howling, followed by an urgent voter warning from LACDP Chair Eric C. Bauman, cautioning voters “Don’t be fooled! Paul Leon is NOT an independent … He’s a wolf in sheep’s clothing!”
Additionally, LACDP’s direct mail piece for the Assembly District 52 Special Election accompanying the automated call, titled “Elephant in Sheep’s Clothing,” won a Silver Pollie for “Direct Mail – Candidate Division: Best Use of Illustration.”
The Assembly District 52 Special Election campaign materials were produced by the LACDP campaign team, including Chair Eric C. Bauman, Director of New Media Nik Swiatek, Executive Director Adam Seiden, Political Director Clark Lee and Communications Consultant Jeremy Roseman.
Further, LACDP’s Facebook voter targeting program supporting Sebastian Ridley-Thomas for State Assembly received a Gold Pollie for “Best Overall Use of Social Media – State Legislature/Local” and a Bronze Pollie for “Best Use of Facebook Advertising.” LACDP was among the first organizations in the nation to utilize a new feature on Facebook that allows for direct voter targeting on its platform.
“The Los Angeles County Democratic Party’s campaign team continued its tradition of excellence in developing innovative campaign tactics to successfully elect Democrats in 2013. We are honored that the American Association of Political Consultants has recognized our work with these prestigious national awards. We are proud to join our fellow honorees in developing new ways to engage voters and mobilize activists,” said Eric C. Bauman, Chair of the Los Angeles County Democratic Party.
Founded in 1969, AAPC is a nonprofit organization of political professionals from the local level to the White House, transcending the labels of political parties. According to the AAPC, the Pollies, hailed as the “Oscars of Political Advertising,” represent those engaged in the business of politics.
In February of this year, the LACDP also won the Reed Award for “Best Automated Phone Call for State Legislative Candidate,” from Campaigns & Elections Magazine for the “Wolf in Sheep’s Clothing,” automated call.
For more information on the Pollie Awards, visit the AAPC website at www.theaapc.org.