The Los Angeles County Democratic Party (LACDP) won three prestigious “Pollie Awards” from the American Association of Political Consultants (AAPC) at the 2015 AAPC Pollie Awards in New Orleans, Louisiana. This is LACDP’s fourth year receiving national recognition for its innovative and creative campaign tactics. Once again, LACDP was the only local political party in the nation to have been honored.
Visit www.lacdp.org/campaignawards to see LACDP’s award-winning campaign materials.
LACDP’s automated call, “Downey Measure B: Dispatch” received a Gold Pollie for “Best Use of Unusual Phone Techniques.”
The automated call was produced to support the City of Downey’s Measure B, a local public safety measure placed on the ballot by the Downey Firemen’s Association to shift power away from the implacable City Council and give voters an opportunity to directly mandate changes to their fire service contracts. Amid an uphill battle pitting the Democratic Party and the Firemen’s Association against the City’s police organization and the City Council with misleading tactics from measure opponents, LACDP worked hand-in-hand with the Firemen’s Association.
This call was recorded by a leader of the Firemen’s Association to simulate dispatch dialogues by the City’s real-life first responders and convey the urgent nature of passing this measure.
Additionally, LACDP’s “2014 Democratic Team: Baseball Cards” featuring each statewide and countywide Democratic Party-endorsed candidate received a Silver Pollie for “Most Original/Innovative Collateral Material.” These bubble-gum-pack-style baseball cards featured each Democratic Party-endorsed candidate’s photo, bio, and website. These were distributed at campaign events. Many of these candidates, including Governor Jerry Brown, carried LACDP’s baseball cards while campaigning.
Further, LACDP’s Facebook targeting program supporting Sheila Kuehl for Los Angeles County Supervisor in Los Angeles’s San Fernando Valley area, “Kuehl: Measure AC – The Valley Dome” received a Bronze Pollie for “Internet Advertising (Online/Social/Mobile) for Local, Municipal or Regional Candidate Campaign.”
Each County Supervisor represents 2 million people and this race featured a rare open seat. In order to cut through the campaign clutter, LACDP’s Facebook ad plays on voter curiosity with humorous parody, urging voters to either vote “Yes on AC: The Valley Air-Conditioned Dome – Because it’s too damn hot” or to vote “No on AC: No on the Valley Air-Conditioned Dome – Bad for Taxpayers, hard to get out of.” Voters who clicked on the ad were directed to a LACDP page explaining there is no such measure, but that the voters could play an equally important role for the Valley by voting for Sheila Kuehl for Supervisor.
LACDP’s campaign team was responsible for the production of these award-winning campaign materials, including Chair Eric C. Bauman, former Creative Director Nik Swiatek, Executive Director Adam Seiden, Director of Political Affairs and Communications Clark Lee, and Communications Consultant Jeremy Roseman.
Moreover, LACDP Director of Political Affairs and Communications Clark Lee was honored as one of the AAPC’s inaugural “40 Under 40” Award recipients in the nation, where 15 Democrats, 15 Republicans, and 10 Independents were recognized for their extraordinary achievements in politics and public affairs. At LACDP, Lee oversees LACDP’s campaign and endorsements operations, legislative advocacy, voter protection programs, and communications operations. He helped engineer the victories of several Congressional, state legislative, and local campaigns. Additionally, he is also State Chair of the California Democratic Party Asian Pacific Islander Caucus, where he oversaw the translation and launch of the first Chinese-language website for a state political party in the nation and the production of in-language voter outreach materials.
“The Los Angeles County Democratic Party’s campaign team continues its tradition of innovation and excellence in developing creative campaign strategies and tactics to elect Democrats through the years. I am so proud of the extraordinary LACDP team members. They have proven once-again that they deliver national level creativity and messaging in the digital space, in print media collateral and for unusual phone techniques. We thank the American Association of Political Consultants for once again recognizing our work,” said Eric C. Bauman, Chair of the Los Angeles County Democratic Party.
Founded in 1969, AAPC is a nonprofit organization of political professionals from the local level to the White House, transcending the labels of political parties. According to the AAPC, the Pollies, hailed as the “Oscars of Political Advertising,” represent those engaged in the business of politics.
For more information on the Pollie Awards, visit the AAPC website at www.theaapc.org.