LACDP Wins Top National Honors at the American Association of Political Consultants’ 2017 Pollie Awards

Danny Leserman March 20, 2017 0
LACDP receives two  prestigious “Pollie Awards,” the only local
political party in the nation to be recognized for the sixth time

The Los Angeles County Democratic Party (LACDP) won two prestigious “Pollie Awards” from the American Association of Political Consultants (AAPC) at the 2017 AAPC Pollie Awards in Huntington Beach, California.  This is LACDP’s sixth year receiving national recognition for its innovative and creative campaign tactics.  Once again, LACDP was the only local political party in the nation to have been honored.

Upon receiving news of the recent campaign awards, Los Angeles County Democratic Party Chair Eric C. Bauman remarked “The Los Angeles County Democratic Party’s campaign team has once again proven its ability to develop innovative campaign tactics to elect Democrats and advance progressive policy.  LACDP is a serious campaign force to be reckoned with from the local to statewide to the federal level.  We are already well underway executing top-notch campaign and organizing operations necessary to prevail in this year’s vital local elections and preparing our coalition for the future.”
To see samples of LACDP’s award-winning campaign materials, visit www.lacdp.org/campaignawards.

LACDP’s online and social media program “Latino Independent Voter Online Advertising Program” received a Pollie for “Best Digital or Internet Campaign.”
This program was created to reach out to the approximately 400,000 Latino registered voters in Los Angeles County that have declined to state their political party preference. The 2016 Presidential campaign provided a unique opportunity to capitalize on the ill will the Republican party sowed with its message of anger, intolerance, and discrimination towards the Latino and immigrant population.

The targeted online and social media advertisements used the Democratic Party’s stances in favor of California’s Proposition 51 (school bond), Proposition 55 (continuation of the millionaire’s tax to fund education) and Proposition 58 (restoring the option for bilingual instruction) to communicate to “No-Party Preference” Latino voters that “Democratic Values = Latino Values.” The ads linked to a landing page which gave more information about the propositions and about how to cast one’s vote.  The campaign resulted in more than 500,000 impressions within the targeted audience.

Additionally, LACDP’s grassroots organizing handout “The Power of Words” received a Pollie for “Most Original/Innovative Collateral Material.”

The Power of Words highlights the outlandish remarks of Donald Trump, and compares them to the exceptionally powerful and unifying remarks from the beloved Democratic Party icons of Presidents Barack Obama and Franklin D. Roosevelt, along with the Democratic Party’s Presidential Nominee Hillary Clinton.  As one reads through Trump’s bizarre quotes ranging from racially offensive comments, to climate change denial, to anti-worker sentiments, to outright misogyny, it becomes clear that the now-President excels in delivering the most inappropriate, ill conceived and outlandish statements.

LACDP’s campaign team was responsible for the production of these award-winning campaign materials, including Chair Eric C. Bauman, Executive Director Adam Seiden, Political Director Renee Nahum, Director of Digital Media & Campaign Services Coordinator Danny Leserman, Director of Operations & Communications Coordinator Nichol Delgado, Assistant to the Chair William Floyd, and Political Organizer Erik Sanchez.

Additionally, for the Latino Independent Voter Online Advertising Program, LACDP sought assistance from consultants who specialize in outreach to the Latino community, including Mario Solis-Marich with Targeted Technologies who served as the Messaging and Graphics Consultant, and Dina Cervantes who served as a Special Project Coordinator. LACDP was also assisted in creating The Power of Words by Communications Consultant Jeremy Roseman and Graphics Consultant Jack Townsend.

Founded in 1969, the AAPC is a nonprofit organization of political professionals from the local level to the White House, transcending the labels of political parties. Esquire magazine has dubbed the Pollies “…the Oscars of political advertising.”  For more information on the Pollie Awards, visit the AAPC website at www.theaapc.org.

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